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Welcome to the world of Loog Guitars.
This site is run by amd around music distribution GmbH Germany.

Starter guitar kits designed to make it fun and easy to play music.
Play songs on day one!

As Easy As 1-2-3

Starter guitar kits designed to make it fun and easy to play music.

Playing songs on a traditional guitar can be a daunting task for beginners. Loog Guitars solve this: Because they only have three strings and a narrow neck, it’s super easy to form chords and play songs, even on day one. Loog Guitars come with a free instructional book with songs by The Beatles, The Rolling Stones, Taylor Swift, Bruno Mars and more, and a free app with video lessons, a tuner and even a monkey drummer to help you stay on the beat. 

 Get it on Google Play


 Build. Bond. Play. Learn.

Loog Guitars ship unassembled for kids and parents to build together. Why? Because when kids build their own guitar, they develop a deep connection to it. It's an experience that gives them a sense of ownership and accomplishment. It makes children bond with the instrument and also with their parents, who can help them build their Loog and share their love of music. (Assembly time: 15 minutes)

Music: The gift that keeps on giving

Imagine coming home after work and asking your kid: what are we going to play today? With Loog, kids can build their guitar with their parents and right after that, on day one, jump into playing Let it Be by The Beatles. It’s a unique and empowering experience that families love. Why do we do this? When a child learns by playing with their family, their true potential becomes limitless.  


Bonding through music used to be a big family activity. Today, it is increasingly rare. Let's change that together.

Learn on a Loog. Play any guitar.

Loog Guitars use the same first three strings -and tuning- of a six-string guitar. This is why everything you learn on a Loog can later be applied on a standard guitar. The transition is natural and seamless. Likewise, you can buy books or go online to find the chords to your favorite songs, and use those same chord tabs meant for six-string guitars to play on your Loog. You just need to pay attention to the finger placement on the first three strings and simply ignore the other ones. It is that easy.  



An Instrument For Empowerment

Playing a musical instrument helps kids benefit in almost every level of their cognitive skills: memory, mental processing speed, verbal fluency, creative thinking and focus. We are thrilled and proud to offer what we think is the best guitar for children; we hope you love your Loog as much as we do. Learn more.


Happy by Pharrell Williams, as performed by the Neighborhood Music School and The Boys and Girls Club of New Haven. The students -6 to 11 years old- are led by David Mills. Watch more inspiring videos of Loog Guitars in action here.

Featured In

“If you’re thinking of getting your kids interested in music, the Loog Guitar is perfect.” WIRED